MEDIA JOBS & the venerable transaction of attention for meaning
leaboreland.substack.com
Dear reader, The following jobs are cool in mostly the same way. The way is this: Social media and internet changed the game of media creation and distribution, and thereby changed content. Think, for example, about how impossible it would be to recreate the personalization of your Facebook infinite-scroll using the television. Or the magazine. You couldn’t do it: there’s no profitable way to send content to audience segments that specific, and there’s no revenue model to incentivize the creation of content that diverse. In the old days, you had a distributor and a provider and a network and a studio all choppily working together to send attention-worthy content to viewers so that money could be extracted from advertisers. This, among other reasons, is why you had
MEDIA JOBS & the venerable transaction of attention for meaning
MEDIA JOBS & the venerable transaction of…
MEDIA JOBS & the venerable transaction of attention for meaning
Dear reader, The following jobs are cool in mostly the same way. The way is this: Social media and internet changed the game of media creation and distribution, and thereby changed content. Think, for example, about how impossible it would be to recreate the personalization of your Facebook infinite-scroll using the television. Or the magazine. You couldn’t do it: there’s no profitable way to send content to audience segments that specific, and there’s no revenue model to incentivize the creation of content that diverse. In the old days, you had a distributor and a provider and a network and a studio all choppily working together to send attention-worthy content to viewers so that money could be extracted from advertisers. This, among other reasons, is why you had